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Winter Storm Juno BLOWS Up Social Media
Bread – check. Milk – check. Toilet paper – check. This is what’s going on in the minds of pretty much every resident in the North East right now as they prepare for record setting snow to start...
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[INFOGRAPHIC] Who’s Supporting Whom in Super Bowl XLIX
We’re 5 days away from Super Bowl XLIX which means that by now the conversation around who will win has really ramped up. Between Deflategate, Marshawn Lynch avoiding the media and the Blizzard that...
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[CHARTS] Analysis of Social Activity Around #BlizzardOf2015
Like many of you on the East coast, especially in the Northeastern United States, we’ve been digging ourselves out of the big snowstorm that hit yesterday and into today. Since it’s all WE’VE been...
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[INFOGRAPHIC] Data is the REAL MVP This Super Bowl
Whether it’s bullfrogs talking beer, old ladies looking for beef, or a mini Darth Vader with a Passat, there’s no denying that some of the most influential and iconic commercials come from the Super...
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Valentine’s Day 2015 by the Numbers
Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play...
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House of Cards Sees a Major Spike in Social Media Buzz
Whatever the details are behind Wednesday’s two-week early release of Netflix’s House of Cards (it’s since been taken down), we’re sure of one thing: it got people talking. So, curious about the...
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And the Oscar Goes to…?
Predicting who will take home an Oscar this Sunday night at the 87th Annual Academy Awards is almost more fun than actually watching the ceremony. And based on social activity across the web, it’s...
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Let Data Be Your Guide. Don’t Take Actions Based on Assumptions.
At AddThis, quality data analysis is an integral part of our business and one of the key drivers to our success. When analyzing data we’ve found that making an assumption first and then testing against...
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Announcing the March Madness Buzz Bracket
We’re all big NCAA tournament fans at the office. We’ve all filled out our brackets and are tracking the games closely. Naturally, we wanted to look at how the online consumer behavior that we see on a...
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Introducing the March Madness Brand Bracket
[Brand Bracket updated on April 7, 2015] There are more than just bragging rights and a trophy at stake during March Madness this season. For major brands and advertisers, the tournament is a big...
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What Our Data Taught Us About Cricket World Cup Fans
Cricket flies under the radar in some countries, particularly in the Western Hemisphere, but it’s making national news throughout the mid-East, Asia, and the Pacific. Over the past few weeks, 14 of...
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Game of Thrones Fans by the Numbers
This Sunday night at 9pm ET, Game of Thrones fans (myself included) will be parked in front of their televisions, greeted with the sweet opening theme of “DUN dun dun-dun-DUN-dun…” and taken back to...
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Five Insights About New Moms To Help You Plan Mother’s Day
Mother’s Day is right around the corner, and we thought it would be fun to tap into our Audience Intelligence platform to find out more about new moms so that new dads, partners, grandparents and...
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AddThis Website Tools Were Loaded 1.1T in Last 12 Months
Fact: In the last 12 months, AddThis website tools were loaded 1.1 trillion times. To help make sense of such a huge number, we did some research to see how our one trillion tool loads compared. Check...
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Drive Marketing Success with the Right Data Partners
Consumers are spending an increasing amount of time in digital channels, theoretically enabling marketers to better observe consumer behavior, glean new insights, target more efficiently, and deliver...
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Study Reveals: Marketers Aren’t Harnessing the Full Potential of Big Data
Big data is bigger than ever, and most marketers agree that it’s important for staking out a competitive advantage and supporting business goals. According to a recent study, however, there exists a...
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Understanding Your Cyber Monday Shopping Audience
The holidays are here, and the shopping season is well underway! These are crucial times for digital marketers as they manage campaigns during popular shopping occasions such as Black Friday, Cyber...
View ArticleWinter Storm Juno BLOWS Up Social Media
Bread – check. Milk – check. Toilet paper – check. This is what’s going on in the minds of pretty much every resident in the North East right now as they prepare for record setting snow to start...
View Article[INFOGRAPHIC] Who’s Supporting Whom in Super Bowl XLIX
We’re 5 days away from Super Bowl XLIX which means that by now the conversation around who will win has really ramped up. Between Deflategate, Marshawn Lynch avoiding the media and the Blizzard that...
View Article[CHARTS] Analysis of Social Activity Around #BlizzardOf2015
Like many of you on the East coast, especially in the Northeastern United States, we’ve been digging ourselves out of the big snowstorm that hit yesterday and into today. Since it’s all WE’VE been...
View Article
